Aaron Brothers, Inc. (“Aaron Brothers”) has created this privacy statement outlining your privacy rights in order to demonstrate our firm commitment to privacy. The following discloses our information gathering and dissemination practices for this website which can be found at both AaronBros.com and AaronBrothers.com (the “Site”). You can read our policy with respect to Children’s Privacy by clicking here.

Aaron Brothers is the sole owner of the information collected on this site. We will not sell, share, or rent this information to others in ways different from what is disclosed in this statement. Aaron Brothers collects information from our users at several different points on our website.

Aaron Brothers is wholly-owned and operated by Michaels Stores, Inc. (“Michaels”). All information collected through the Site is shared with Michaels and our other affiliated companies.

Service Partners

In certain circumstances, Aaron Brothers may share your customer information with trusted service providers that need access to your information to provide us with data collection, storage, and reporting services. To ensure the confidentiality and security of your information, service providers must agree to safeguard your information in strict compliance with our policy. As a result of your accessing our site, the trusted service providers may on our behalf, collect information about you. Your first name and email address (if you provide them) as well as your navigation path through the Site will be collected. We may also ask them to store on our behalf similar information that we collected prior to our relationship with them. This will enable Aaron Brothers to measure the number of visitors to the different areas of our site, and to help make our site more useful to our visitors.

How And When We Collect Information

We collect “personal” information from you when you provide it to us. For example, if you purchase a product from us, we may collect your name, mailing address, telephone number, credit card number and email address. If you sign up to receive a newsletter, we will collect your email address. If you utilize services or take advantage of special offers made by us or our marketing partners, we may collect other personal information about you.

Information We Collect

We collect personal information about our users to enable us to get in touch with you, and provide you with an efficient, customized experience. In connection with your use of our Site, we may collect the following information:

How We Use Your Information

We collect, store and process your personal information on servers located in the United States. We use the information we collect about you in order 1) to provide our services and process your transactions, 2) to provide customer service, 3) to determine your eligibility to receive offers for special features or products, and 4) to improve our products and services.

Aaron Brothers will not sell or rent any of your personally identifiable information to third parties. Aaron Brothers will not share any of your personally identifiable information with third parties except in the limited circumstances described below, or with your express permission. These third parties are limited by law or by contract from using the information for secondary purposes beyond the purposes for which the information is shared.

We may disclose the information we collect, to companies that perform marketing services on our behalf. These companies are subject to confidentiality agreements with us and other legal restrictions that prohibit using the information except to market the specified Aaron Brothers-related products or services, unless you have affirmatively agreed or given your prior permission for other uses.
We share aggregated statistical data with our business partners or for public relations. For example, we may disclose that a specific percentage of our users live in California. However, this aggregated information is not tied to personally identifiable information.
As with any other business, it is possible that Aaron Brothers in the future could merge with or be acquired by another company. If such an acquisition occurs, the successor company would have access to the information maintained by Aaron Brothers, including customer account information, but would continue to be bound by this Privacy Statement unless and until it is amended as described below.
We share your information with our parent, subsidiaries and joint ventures to help coordinate the services we provide to you, enforce our terms and conditions, and promote trust and safety.

If you are a California resident and Aaron Brothers has an established business relationship with you, you have the right to request information from Aaron Brothers regarding the manner in which Aaron Brothers shares certain categories of your personal information with third parties (whether collected online or offline), for the third parties’ direct marketing purposes. California law provides that you have the right to submit a request to Aaron Brothers at its designated address and receive the following information: 1) the categories of information Aaron Brothers disclosed to third parties for the third parties’ direct marketing purposes during the preceding calendar year; 2) the names and addresses of third parties that received such information; and 3) if the nature of a third party’s business cannot be reasonably determined from the third party’s name, examples of the products or services marketed. You are entitled to receive a copy of this information in a standardized format and the information will not be specific to you individually. For purposes of this paragraph:

“Aaron Brothers” means Aaron Brothers stores and the Site, and
“Third Party” means:
a business that is outside the Aaron Brothers family, and
affiliates of Aaron Brothers, Inc. (including Michaels Stores, Inc. and Michaels.com).

Aaron Brothers’ designated email address for such requests is CAPrivacyRights@aaronbrothers.com. You may also request this information by writing to: Legal Department, Aaron Brothers, Inc., 1221 South Beltline Road, Suite 500, Coppell, TX 75019.

Additionally, you may request that Aaron Brothers not share your personal information with third parties for their direct marketing use by following the Choice/Opt-Out procedures outlined below.

Surveys & Contests

From time-to-time our site may request information from users via surveys or contests. Participation in these surveys or contests is completely voluntary and the user; therefore, has a choice whether or not to disclose this information. Information requested may include contact information (such as name and shipping address), and demographic information (such as zip code, age level). Survey information will be used for purposes of monitoring or improving the use and satisfaction of the Site.

Collection and Use of IP Addresses

We use IP addresses to analyze trends, administer the site, track user’s movement, and gather broad demographic information for aggregate use. IP addresses are not linked to personally identifiable information.

Abuse of Terms of Use

We have the right to share your name and contact information with our attorneys and law enforcement officials, if needed, in the event we believe you have breached our Terms of Use Agreement or otherwise harmed us in any way.

We disclose information in response to a subpoena, warrant, court order, levy, attachment, order of a court-appointed receiver or other comparable legal process, including subpoenas from private parties in a civil action. You authorize us to disclose any information about you to law enforcement or other government officials as we, in our sole discretion, believe necessary or appropriate, in connection with an investigation of fraud, intellectual property infringements, or other illegal activity.


A cookie is a small data file that certain web sites write to your hard drive when you visit them. A cookie file can contain information such as a user ID that the site uses to track the pages you’ve visited. The only personal information a cookie can contain is information you supply yourself. The information stored by one site into a cookie cannot be read by another web site.

We use cookies to provide you a richer, personalized experience on our site, to customize your shopping experience, and to remember who you are when you revisit our site. We do not store any personal information about you in the cookie. We use this ID to track the pages you visit on our site.

Linked Sites

Our Site may contain links to other sites. Please be aware that Aaron Brothers is not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects personally identifiable information. This privacy statement applies solely to information collected by Aaron Brothers.


Our site provides you the opportunity to opt-out of receiving communications from us. Aaron Brothers gives you the following options for removing your information from our database so that you do not receive future communications.

You can visit the Your Voice form on our web site, select the appropriate Subject (“Update your email address on our mailing list” or “Unsubscribe from our mailing list”), and submit the completed form.

By following the above outlined cost-free procedure, you may prevent disclosure of personal information.

How We Use Email

Occasionally, we send out email updates on products, sales, special events, and promotions. Customers whom we think might be interested in learning about this information will receive these emails. Email offers that you receive from Aaron Brothers will tell you how to decline further email offers.

We also use email as a means of communicating with our customers. We love to hear from you, and we encourage you to email us with your questions or comments.

Declining Email Offers

Aaron Brothers provides customers with a means of declining email offers. Although most customers tell us they appreciate receiving notice of these opportunities, we recognize the importance of providing you with choices. At any time, you may request to discontinue receiving these offers from us by simply following the instructions contained in the email about how to inform us of your preferences.

Changes to Privacy Statement

We may occasionally change our Privacy Statement. If we do, we will post the new Privacy Statement on the Site. The changes will take effect as soon as posted.

Children’s Privacy Statement

Aaron Brothers has designed this policy in order to comply with the Children’s Online Privacy Protection Act (“COPPA”) for the Site. This policy is intended to supplement our general Privacy Statement. If you want to read our Privacy Statement, click here.

Although our web site is not specifically directed toward children, and we do not collect personal information from persons under the age of 13 on our web site, we recognize that parents and children visit this site because of the family-friendly nature of our products. This provides us with the opportunity to help educate consumers about the Federal Trade Commission’s Children’s Online Privacy Protection Rule. Please visit www.ftc.gov/kidsprivacy for information from the Federal Trade Commission about protecting children’s privacy online.

Policy regarding Children’s Use of Site

We recommend that an adult accompany children when using content on the Site.

Aaron Brothers will never knowingly collect any personal information about children under the age of 13. If Aaron Brothers obtains actual knowledge that it has collected personal information about a child under the age of 13, that information will be immediately deleted from our system.

Prospective users between the ages of 13 and 17 can only use the Site under their parents’ or legal guardian’s supervision. If you are between the ages of 13 and 17, you, your parent, or your legal guardian may request that we delete any of your personal information in our database and/or opt-out from receiving communications from us. If you wish to do so, please contact us at: support@aaronbros.com.

Implementation of Policy

A user is never required to disclose any personal information to visit the Site. Registration is encouraged so that adults and children 13 years old and older can take full advantage of the Site. Personal information is never collected from users who are not registered. Until registration has been completed, our system does not actually store any personal information.

Aaron Brothers does not substantively monitor our public areas except to determine compliance with our Terms of Use and Children’s Privacy Statement. We do not require any user to disclose personal information to post in or otherwise use the public areas of the Site. If we obtain actual knowledge that a child under the age of 13 has disclosed personal information in a public area of our site, we will immediately delete any personally identifying information from the public area and from our system.

Aaron Brothers cannot prevent a child under the age of 13 from sending e-mails or posting to the public areas of the Site. However, if Aaron Brothers obtains actual knowledge that an e-mail comes from a child under the age of 13, our customer service staff is trained to initiate our internal COPPA compliance process which includes the deletion from our system of all personal information about the child, including the e-mail address.

Aaron Brothers may occasionally run contests or sweepstakes. Like our general registration, sweepstakes and contests are not open to children under the age of 13. Any registration for a contest or sweepstakes likewise requests the age of the entrant. If the entrant is less than 13, entry is immediately refused. Whenever the Site requests personal information from a visitor before the visitor can participate in an activity, the visitor is not required to disclose more information than is reasonably necessary to participate in the activity.

Changes to Policy

If Aaron Brothers changes its policy with respect to the collection of personal information about children under the age of 13, the changes will be posted here and will take effect immediately upon posting.

The Site is owned and operated by Aaron Brothers, Inc. located at 8001 Ridgepoint Dr. Irving, TX 75063.